The voice of Asana reflects its mission: to help teams work together effortlessly so they can achieve more. It’s approachable, clear, and empowering—designed to inspire confidence while making complex concepts feel simple.
Asana’s voice embodies collaboration and clarity, speaking directly to its diverse audience of teams, leaders, and individuals striving for productivity and alignment. It’s about more than just explaining features; it’s about showing how Asana can transform the way people work, enabling them to focus on what truly matters.
I work closely with Asana’s Head of Content Marketing, Content Marketing Specialists, Customer Marketing Leads, and other key stakeholders to create a variety of impactful materials. This includes engaging ebooks that provide actionable insights, SEO-driven articles designed to boost visibility and attract the right audience, and compelling customer stories that showcase real-world successes and inspire potential users. We work cross-functionally to ensure that every piece of content is not only well-crafted but also resonates with Asana’s audience and drives measurable results.
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Work Innovation Awards
The Asana Work Innovation Awards celebrate organizations that exemplify exceptional innovation and efficiency using Asana’s platform. These awards recognize teams that have transformed their workflows, achieved significant productivity gains, and set new standards in collaborative work. We wanted to highlight some of their incredible stories.
Meet the boundary-pushers, trailblazers, and visionaries redefining how we work
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Tap the image to see the article
Tap the image to see the article