Your Brand Here

Freelance Creative, Founder of The Write CAll

May 2018 – Present

Armed with 15 years of experience in the industry, I shape original, inventive, provocative copy for all types of content seekers. Copy that defines brands, seizes opportunities, and untangles the complicated. I’m writing from Texas Hill Country, where I live with my husband, our son, two doggos, one very plucky chicken, and countless Oak trees. If you want to work together, let’s fire it up.

Some fast numbers to illustrate the impact and scope of my work:

75%: highest email open rate
70%: largest email newsletter readership increase year-to-year
4 comprehensive brand voice, tone, and grammar guidelines
18.6 million: biggest consumer audience
1.4 million: biggest gig economy worker audience
422,570: highest landing page views
2 minutes, 37 seconds: highest user time on a landing page
52+ customer stories
5 video scripts (ranging in length from 15 seconds to 3 minutes)
15+ landing pages that inform, educate, and excite visitors
2 content teams built from the ground up
6 direct reports
Countless coffee walks, brainstorm beers, and late-night working sessions

Faire

freelance Senior Copywriter and Content Strategist

August 2022 – Present

• Working directly with Faire's Content Marketing Lead to strategize content that speaks to Faire's unique community of thousands of independent entrepreneurs, brands, and retailers around the world.

• Create comprehensive blog posts that support retailers and offer researched advice on how best to present, promote, and sell their wares in a way that aligns with their values.

GitHub

Freelance Senior Content Strategist

August 2018 – Present

Collaborated with the Senior Customer Evidence Manager to shape The ReadME Project, which sheds light on the maintainer population and their impact on the open source world. This work continues to include writing stories and shaping profiles to showcase these maintainers’ important and often undervalued roles.
Writing case studies to demonstrate GitHub’s impact on clients like Pinterest, Ford, and Nationwide.
Collaborating with in-house teams to ensure copy is consistent, on brand, and personality-driven when possible.
Wrote and edited content for various marketing campaigns include the Octocat Generator and Octoverse 2018 and 2020.

Slack

Freelance Senior Editor, Writer, and content strategist

October 2018 – Present

Working directly with Slack’s Public Relations Senior Manager and writing the copy behind the Slack Spotlight Awards for three years (since inception).
Crafting Slack case studies that center around interviews and the customer story, and how Slack helps companies like HubSpot, Cole Haan, and Hearst Magazines operate more efficiently.
Working collaboratively with Slack’s EMEA and North American customer marketing managers and designers to edit new stories, manage timelines, address customer feedback, and ensure we are always telling stories that shine a light on the customer.
My work with Slack includes stories that highlight how companies like TIBCO and Square reacted to Covid-19 and leveraged Slack to shift to a remote workplace that keeps employees safe and continues to moves the business forward.
Wrote both the Modern incident response ebook and the Slack Connect ebook, collaborating with content marketing and design to bring together an engaging narrative that resonates with high-level decision makers at global companies.

Webflow

Freelance Senior Copywriter and Strategist

March 2023 – Present

Writing and editing customer stories that center around interviews and ensure we properly showcase the user and inform future users of the possibilities and opportunities that are available when using Webflow.
Customer stories include Dormakaba, Ponce Bank, DropBox Sign, GrubHub + Wondersauce, Nursa, NCR, DIKO, The Digital Panda, Oyster, Hunt Gather, Kajabi, Kinetic, Hireclix, Funsize, and Outliant.
Working with the Senior Customer Marketing Manager to shape the trajectory and strategy behind Webflow’s customer stories, including long- and short-form content.

Center for Creative Leadership (CCL)

Freelance senior brand strategist and copywriter

June 2023 – Present

Working directly with CCL’s Creative Director, Chief Marketing Officer, and other cross-departmental partners to shape the brand pillars, personality, voice and tone, and values.
Helping rewrite and refresh key landing pages across the site to align with new brand strategy.
Samples to come

Okta

Freelance senior brand strategist and copywriter

June 2023 – Present

Collaborating with Customer Marketing Managers, Senior Marketing Managers, Okta’s Managing Editor, the VP of Content, Director of Content Marketing, and others on a variety of content needs, from migrating content from a recent acquisition to writing social content, customer stories, and customer spotlights.
Most samples still in the works and will be added as they’re published

MasterClass

Freelance SENIOR Brand strategist and copyWriter

October 2023 – January 2024

Worked directly with Creative Directors, Associate Creative Directors, senior designers and video geniuses, project managers, and more to create the go-to-market plan for Ava DuVernay’s class, Reframe Your Thinking.
This project included brainstorming initial branding territories, writing countless headlines, and dreaming up themes around which we could promote Ava’s truly unique, provocative, and inspirational class.
GTM content included video support, lifecycle marketing assets, product web deliverables, paid and organic social assets, audio talking points, branded and non-branded SEO search, YouTube trailer copy, membership copy, episode copy, and more.

BetterUp

Freelance Brand strategist and copyWriter

December 2018 – July 2023

Worked closely with the Coach Experience lead to develop and write communications for the global BetterUp Coach Community, including emails, documentation, video scripts, slide decks, and other short-form content.
Provided guidance for Coach communications and storytelling, including helping to create the brand voice and tone guidelines.
Interviewed several senior stakeholders, including the co-founders, to develop the overall BetterUp voice and tone, and create guidelines to act as a source of truth for 1,000 employees.

The Regenerates

senior copywriter and content strategist for Climate con 2021

September 2021 – December 2021

• Worked together with The Regenerates founders and other incredible humans to shape the voice, tone, and messaging for the first ever Climate Con 2021, from November 9-11.
• Climate Con is a doom-free virtual gathering for us regular people to discuss what the heck we’re going to do about climate change.
• Owned materials include landing page content, social, email marketing, session and panel descriptions, and more.

Imperfect Foods

freelance Senior Editor, Writer, and Content Strategist

December 2021 – December 2022

• Worked together with the Director of Brand marketing and the creative brains at The Regenerates to reshape the brand mission and voice to better align with the heart of the company as well as its bottom line.
• Created fresh content for customer-facing landing pages, emails, OOH billboards/murals, and more.

Fexy Media’s Roadfood

Freelance Food Writer

May 2018 – May 2022

Write food reviews and took photos for Fexy Media’s guide to regional eats, Roadfood, which was created by James Beard Award–winning writers and authors Jane and Michael Stern.
Some of my favorite reviews include Hells Backbone Grill in Utah, Tybee Island’s The Wyld, Crested Butte’s The Breadery, and Telluride’s The Butcher & the Baker, but you can see all my reviews here, and a feature on our trip here.

InVision

Freelance writer and Editor

May 2018 – May 2019

Edited blog submissions from engineers, writers, designers, and more to be published on InVision’s blog, including the Design Defined project.
Pioneered e-book transcription process for TheDesignBetter.Co library to ensure consistency across the medium.

DoorDash

Freelance senior copywriter

August – December 2019

Worked with the content, brand marketing, growth marketing, and acquisition teams to strategize comms for the Dasher community.
Developed the Dasher voice, including voice and tone guidelines, to maintain consistency across all channels.
Crafted on-brand emails, SMSes, push notifications, ads, in-product content, paid acquisition, and social content for Customers, Merchants, and Dashers.

Deeplocal

Freelance Writer

August – November 2018 (4 months)

Wrote and edited provocative scripts and crisp one-liners for Google Cloud Platform.

Lyft

Editorial Lead

November 2015 – May 2018 | Promoted from Senior Copywriter and Content Strategist

Built brand and grammar guidelines for the entire driver market (1 million strong).
Created content for driver and passenger marketing, product, paid acquisition, mobility solutions, compliance, education, and social channels.
Wrote and edited emails, SMSes, push notifications, ads, blog posts, and in-product content.
Wrote and edited scripts for paid acquisition channels to be distributed on Facebook, Instagram, and YouTube; supported video team on offsite shoots.
Wrote and edited copy for partnerships with Starbucks, Heineken, Hertz, GM, Walmart, and Shell.
Managed and mentored other writers on the copy team, including two direct reports.
Created and managed brand voice and content for the launch of nationwide Express Drive campaign with General Motors and Hertz, Round Up & Donate, and other products.

GiltCity.com, a Member of Gilt Groupe

National Supervising Editor

October 2010 – November 2015 | Promoted from Assistant Editor, Writer, and West Coast Editor

Helped build the team from two writers to a full editorial department including writers, assistant editors, editors, a supervising editor, and managing editor.
Reinforced the brand voice by creating cross-functional content that was consistent across all markets.
Supervised team of two in-house and 10 freelance writers; managed corresponding budget.
Edited and formatted copy for style and accuracy for daily offers in national cities.
Created and managed marketing content and subject lines for daily emails in national cities, as well as partnerships with Jaguar, Wall Street Journal, MasterCard, and Lexus.

Bergine.com

Creative Production, Assistant Editor

February 2010 – October 2010

Contributed to creation of the Bergine.com brand identity from the ground up.
Produced and edited all daily copy for Bergine.com in Los Angeles and San Francisco markets.
Worked with sales team and Production Director to provide comprehensive marketing support and direction.

Where I Learned a Lot

University of Southern California • Graduated: May 2008

Bachelor of Arts in English, emphasis on Creative Writing | Minor: Art History

Cumulative GPA: 3.4 | Major GPA: 3.9

Dean’s List Fall and Spring 2007-2008

What I’m Great At