From day one
Since the beginning, Lyft has always put drivers first. In 2017, we decided to remind our community that we built the company with them in mind, and would continue to prioritize them so that they could reach their dreams, pay their bills, and provide for their families. This page was meant to authentically evoke emotion and connect with the heart of why drivers drive. To acknowledge that they are so much more than just a driver.
open platform for autonomous
Lyft was in a unique position to provide scale and extensive network access to the best autonomous companies in the world — and, by doing so, offer the best technology, hardware, and self-driving experience to passengers. This page was designed to speak to potential partners, offering a glimpse of how our open platform could accelerate their business and the future of autonomous cars.
AMP
Named the "best user interface upgrade of 2016" by Wired magazine, Amp was designed to improve the driver experience from pickup to drop-off. It launched in the most engaged markets on New Year's Eve of 2016, rolling out to to drivers everywhere who hit 250 rides. From the landing page (below) to launch emails, SMSes, and lifecycle comms, the ongoing Amp cadence was a driver favorite.
express drive
This first-of-its-kind offering allowed us to reach a new audience of potential drivers who either didn't own a car, or wanted to avoid wear and tear on their current vehicle. Drivers using Express Drive have delivered over 2 million rides, and counting, since its launch. The landing page, featured below and here, is one of many moving pieces, including emails, SMSes, and in-app messages.
carpool
This innovative product aimed to connect drivers with passengers going the same direction, much like Lyft Line, but with scheduled pickups and drop-offs. The launch included a landing page, billboards, emails, and ads.
Landing page
Facebook ad