Twilio’s audience consists primarily of developers, businesses, and enterprises seeking scalable communication solutions to enhance customer engagement through messaging, voice, and video. This audience has high standards in the ever-evolving digital space: They value technical depth, innovation, and practical insights that can help them solve complex challenges and integrate Twilio’s products into their systems.

Working with the Principal Content Marketing Manager to write SEO content and thought leadership pieces that not only attract search engine traffic but also position Twilio as a leading authority in its industry, helping to build credibility and trust with its audience.