The why
More and more, customers want the brands they choose to align with their values.* Even if you have a clear mission, ensuring it resonates with customers is quite another thing—which is where I come in.
To start, you need a brand identity with values, pillars, and principles. This informs your guidelines, which serve as a source of truth that empowers your teams to maintain your brand however it shows up in the world, from the smallest SMS or the biggest multi-channel holiday campaign. They ensure your customers understand why you’re so great, and keep them coming back for more.
While brand guidelines take many different forms, they always:
Identify, build, and grow your brand
Strengthen your impact and ability to attract loyal customers
Enable your teams to maintain consistency across channels
Serve as an anchor and foundation for action when things go awry
This is challenging to execute well, and many teams don’t have the internal bandwidth, know-how, or resources to do it themselves. Brand decisions and storytelling comes with an infinite range of options, and analysis paralysis is real. I have the experience necessary to provide insight into your company, brand, intentions, and, perhaps most importantly, your vibe. I can transform abstract elements and ideas into a concrete road map that anyone can use to hit the ground running.
Where are you starting from?
Perhaps you’re a startup that finalized your product and found your market fit. Now you’re ready to sell but aren’t sure how or where to ground your messaging.
Maybe you’re about to launch a new campaign or product and want to rally your teams around a freshly unified voice.
Maybe you’re a more established business that pieced content together since the beginning, and never gave brand guidelines the time they deserve. Until now.