What is ridesharing?
What started as a simple brief turned into much more with this project. Our team saw an opportunity to transform a small app update into a piece that answered a bigger question: “What is ridesharing?” I wrote and edited the script, then collaborated with our art directors and the team at Sing Sing — both on set and in post-production — to create this fun, energetic piece that gets to the heart of why we use Lyft.
drivers say it best
I searched through hundreds of Lyft driver profiles and conducted many pre-shoot interviews to find four amazing drivers — Lou, Ivette, Bleejay, and Ari — who would share their stories, and how Lyft changed their lives for the better. Below, the full 2-minute video and one of the 15-second spots we featured on various social channels.
Bulldogs get views
I took a new legal requirement that drivers must accept service dogs and made it into a digestible video that helped inform drivers on the ins and outs of service animals. The end result was a fun video with Lyft charm, a nod to Wes Anderson, and cameos from Leroy the bulldog, Priscilla the lab, and Bodie the Jack Russell.
prep the sleigh
One of the first projects I did when I started with Lyft, this quick, low-cost video helped inform drivers of a car-decorating contest.