Examples of past guidelines

Everyone’s guidelines will be different, which is, of course, the point. But below you can see some examples of some past collaborations.

The trust between a writer and client is important. Often, much of the brand work I do is exclusive to that company, and requires a discretion (hence the redactions). Please enjoy these, but do not share around.

• The BetterUp Coach Communications Playbook

• The BetterUp Voice and Style Guide and cheat sheet

• The BetterUp Grammar Guide

• The DoorDash Dasher Brand Guidelines and cheat sheet

• The Lyft Driver Source of Truth and cheat sheet