A one-stop shop for wholesale, Faire is all about empowering unique, independent retailers and entrepreneurs—85,000 and counting, in fact. A partner and champion to every small business owner that uses its platform to build their brand, Faire’s voice is warm, helpful, and genuine.

learning hub content

Collaborating with Faire’s Content Marketing Lead, I craft content for their new brand- and retailer-facing Learning Hub, offering helpful tips, insight, and research that enables each entrepreneur to reach their full potential.

Improve email engagement, increase revenue, and build loyalty with new features in the Campaigns tool

Trust your community: How to open a bookstore that locals will love

Rekindling hometown pride: two stories of retail revival in upstate New York

Instant cash flow, long-term loyalty: Gift cards 101

Wax, wicks, and brand identity: How to start a candle business

Rethinking retail returns: How to turn them into a loyalty-building advantage

From spark to shelves: How to create a product to sell

Meet the shopkeepers: 11 indie retailers keeping Denver’s Tennyson Street vibrant

Tap into the best of online and offline wholesale: Announcing a first-of-its-kind partnership with Autumn Fair

Take the guesswork out of gifting—for you and your customers—with curated categories on Faire

What’s in a brand name: How to choose a name with character 

Dealing with deadstock: What it means and how to minimize it

10x’ing sales expectations: How award-winning home decor brand Audrey’s is growing fast with Faire

How to get the most out of trade show season

Wholesale fun: Inside Toysmith’s eight-figure journey with Faire

How brands can leverage our holiday trend report for a lucrative busy season 

Brand app updates: Selling at trade shows just got simpler

Ask Faire: How do you get reviews from your customers?

How to master email marketing for retail: Tips for your brick-and-mortar business

Faire partnership: Momofuku and Raaka fuse sugar, spice, and everything nice

How HomArt uses a modern wholesale approach to grow its 30-year-old home decor business

A taste for quality: How Winston’s General is giving community pantries a premium flavor

Get to know the talented entrepreneurs behind 5 Latino-owned brands 

How three celebratory brands spread joy, build awareness, and foster inclusion

Scaling up: How Faire tools can help you manage increased order volume

How to use merchandising to tell your story, according to a CEO and former buyer

For this one, I was lucky enough to chat with Kristin myself, and write the story!

A Very Great partnership: Reaching indie retailers and new territories with Faire

Napa Home & Garden cultivates new territory (and millions in independent retail sales) with Faire

The retailer’s guide to spring cleaning

Deliver (even) better customer service with the Faire app for brands

Ask Faire: How do I surprise, delight, and retain my retailers?

How three Faire entrepreneurs showcase the rich flavors of their Latino heritage

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Wholesale holiday prep: 5 tips for a successful, stress-free season

5 ways to revitalize excess inventory

6 powerful pointers for building a beloved brand